“Tons of effort, not much profit. It’s the story of many small and medium sized businesses, and the reason I founded The Business Bakery – to help women design their businesses to be profitable. I’m also the author of ‘How to Bake a Business” (lots of recipes for profitability there), the finance expert on Channel 7s Kochies Business Builders, and the writer of Smartcompany’s Profitable Growth column. I can often be found on a stage somewhere speaking about profitability and when I’m not doing all the above I also run Butterfly Coaching which essentially is strategic planning workshops for medium sized businesses. I was previously a partner at Deloitte, was educated at The London School of Economics and I’m Mum to 4 delightful children” Julia Bickerstaff
Julia Bickerstaff’s expertise is the art and science of designing profitable small businesses.
She is the founder of The Business Bakery and Butterfly Coaching, the author of How to Bake a Business, the finance expert on Channel 7′s Kochies Business Builders and the writer of Smartcompany’s profitable growth column.
Julia keynotes at seminars and runs workshops on the subjects of designing and growing profitable businesses and pricing for profit. She also works privately as advisor to a number of small and medium sized businesses.
Julia was formerly a partner at global consulting firm Deloitte where she chaired the firm’s Innovation Council, was on the Inspiring Women Executive, led the Deloitte Technology Fast 50, championed the firm’s SME strategy and was on the board of the Deloitte Foundation.
Julia has been working with small and medium sized entrepreneurial business across a wide range of industries for over twenty years.
She is a chartered accountant, an economist and, most importantly, Mum to four fabulous children.
We are thrilled to have Julia joining us at the 2012 National AusMumpreneur Conference
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